FULL-SERVICE B2B EVENT PRODUCTION
Outpost Event Co. runs events your ICP actually want to attend.
Outpost Event Co. is an event strategy and execution firm that has helped dozens of B2B tech companies run memorable events that fill your pipeline.
TRUSTED BY MARKETING TEAMS AT
“When we started doing events, I was hell-bent on only running events I’d actually want to go to. Katie is how we made it happen.
I’ve never once worried that our events would be corporate or stuffy. Kate runs fomo-creating events for us, and I don’t have to worry about logistics.
BIG recommend.”
Does this sound like you?
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You sponsored a conference and scanned 200 badges that went nowhere.
Booth swag, branded socks, a leaderboard — and not a single
opp from any of it. -
Leadership wants you running events everywhere, all the time.
You have budget, a calendar full of cities, and zero event
people on the team. -
You run a handful of events a year, and the results are embarrassing.
Half-full rooms, awkward programming, and a deck nobody
wants to present to the CFO. -
Your field marketer just quit and the calendar is on fire.
Six events on the books, three vendors mid-contract, and
nobody to run any of it.
“Katie built one of the most engaged, thoughtfully run marketing communities I’ve seen...from scratch. But her impact goes far beyond community: she creates events, campaigns, and programs that build real momentum, trust, and connection in B2B.
That kind of impact shows up everywhere she goes.”
Most B2B events
fail for the same
reason.
Nobody made a plan before booking the venue.
You picked conferences because your CEO saw them on LinkedIn. You hosted dinners in cities where you have zero customers. You handed the work to a generalist who's never built an invite sequence. Then you spent $180K and couldn't tie a single closed deal to any of it.
Events generate pipeline when you go where your buyers already are, give them a reason to show up, and build the follow-up plan before the first invitation goes out.
Work with Outpost Event Co.
to run your next event.
Plan
We audit your event portfolio, interview your sales and CS teams, and map which events actually drive pipeline.
Build
We build your invite sequences, pre-event content, and day-of run-of-show for every event on the calendar.
Execute
We run your events, measure pipeline impact, and apply the learnings to the next event.
"Katie Ray is my go-to for all things events. She takes my basic, half-baked ideas and turns them into magical experiences- and does it with more enthusiasm than anyone I know. She can do literally anything.
The only thing you will ever regret is not hiring Katie to work on your events."
Hey, I’m Katie.
I built my career running events for B2B tech companies and the same pattern showed up over and over: Companies that struggle with events treat them as one-off line items instead of an interwoven system.
The results? Conferences without follow-up. Field dinners without awareness behind them. Sponsorships were chosen because “the CEO saw a competitor at one”.
AKA: No interconnected strategy.
That's why I built Outpost Event Co. We plug in as your fractional event lead and run events in a connected system. Conferences build brand awareness so people accept the dinner invite.
Sponsorships borrow credibility from brands your buyers already trust. Field events convert that warm awareness into the right 8-12 people at a table and real pipeline.
When I'm not running events, I'm in Texas with my horse Rocky, competing in reined cowhorse shows around Scottsdale and Fort Worth, or working on the NRCHA Foundation board.
Your events matter to me because I've lived your reality. Let's build the spider web together.
Marketing leaders who'd hire
us again tomorrow.
Frequently Asked Questions
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Plan for 1-2 hours per week for check-ins and approvals. We handle strategy, logistics, vendors, and on-site execution.
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Series A-C B2B tech companies spending $30K+ per quarter on events who either don't have a dedicated events person, just lost theirs, or have a generalist who got handed events on top of everything else.
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No. We run events. If you need demand gen, design, or PMM support, we bring in specialists.
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A full-time hire takes 3-6 months to ramp and costs $120K+ in salary before they run a single event. We walk in with templates, vendor relationships, and a playbook on day one.
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Monthly retainer, month-to-month. Starts at $10,000/month. Scope and pricing scale based on event volume and complexity.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving. We integrate seamlessly with your team so there’s no downtime.
Let’s build something
worth attending.
Want to learn more about how we can help? Use the button below
and we will be in touch shortly. We can’t wait to hear from you!